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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Media Miniseries | Connecting Via Online Communities with Erik Jansen
Description: In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring opportunities to connect with prospects via online communities From our research, we know that engineers look to content written by other engineers. For this reason, engineers look to content that has technical depth and a tone that's relatable. When writing content for your website or writing gated content like white papers and ebooks, writers leverage SME knowledge, customer interviews, research, and additional knowledge to create con...