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Podcast: The Content Cocktail Hour
Episode: Modern Day Marketers #10: Playing the long game
Description:
Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly. 0:00 Intro 0:54 Conversation with JG 3:30 Role of CEO 5:42 “We need more leads” 9:15 Vitamin or pain killer 12:30 Can’t be measured 13:55 Demand activity or brand activity 16:10 Calls to action 18:55 Tracking success 21:00 Advice for stuck marketers 22:58 Outro Join T...