Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #168: Shell Shares Key Insights for it's award-winning UK & China Programmes (Show Summary)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.As one of the world's largest retailers, Shell is a well-known for its fuel stations and increasingly its convenience stores around the world, and it operates loyalty programmes in twenty-one of the countries it trades in.With this global perspective, it was fascinating to chat with Pavel Los, Shell's Global Loyalty Manager about their latest launch in the UK market - a points-free programme called Go+, as well as their...