Want to create an interactive transcript for this episode?
Podcast: Inside Independent Publishing (with IBPA)
Episode: Improving your Amazon performance by tweaking your ārelevancy score,ā with guest Penny Sansevieri of Author Marketing Experts
Description: Every book has to earn its place in Amazonās discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your bookās visibility and relevance using keywords, your author page, and more.Topics Coveredā¢ Amazon, a force for good or for evil?ā¢ How to make Amazon work for your bookā¢ Remember, at its heart, Amazon is just a giant search engineā¢ Why you should avoid long preordersā¢ Amazon advertising and keywords: keywords strings vs. single words, which is better?ā¢ The Amazon book page, crucial but how do you m...