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Podcast: Sweathead, A Strategy Podcast
Episode: 20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Description: "Thou shalt not cut and paste the client brief."
"No brief is an island."
"Show the tension in the strategy."
"Share it with the creatives."
In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief.
Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award...