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Podcast: B2B Tech Talk with Ingram Micro
Episode: Don’t Cut Your Marketing Budget! (Seriously)
Description: Right now is one of the all-time worst moments to slash your marketing spend. Instead, adjust your marketing strategies to reflect your leadership and contribution to helping others.In this episode of B2B Tech Talk, we spoke with Cheryl Cook, SVP of Global Channel at Dell, and Jen Anaya, SVP of Global Marketing at Ingram Micro, about adjusting marketing strategies for today.You’ll also learn about:Why channel partners shouldn’t cut marketing, eitherHow to adjust marketing to the current environmentWhat’s changed about CX in the last several months<...