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Podcast: Lawyer Business Advantage
Episode: Using Media Coverage to Grow Your Firm with Christopher Melcher
Description:
In this episode, Alay and Christopher discuss:
Marketing as an investment.
Media as a way to grow your firm (and get instant credibility).
Being persistent in working with the media.
The importance of building relationships with specific reporters.
Key Takeaways:
Other lawyers can be your best referral sources – consider the events you go to, the events you speak at, and where you are getting your best hand-to-hand marketing done.
“Maybe one day” isn’t an answer. You can do it now! Stop holding yourself back.
Journalists are always writing multiple stories each day. Even...