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Podcast: Lubar Executive Education Podcast
Episode: Sharing Your Organization's Value With the World
Description:  In this episode we talk with Gordon Van Wechel, founder of The Alchemy Consulting Group, about ways you can communicate the value your organization brings to customers.  During our time together, we discuss:The core marketing challenge all business faceThe value of online and offline marketing Establishing and maintaining your online presenceThe importance of having a properly built web pageThings to consider when investing in Search Engine OptimizationDetermining your organization’s investment in marketing and tracking return on investmentAs a special bonus, Gordon is also offering a free digital download of his best selling book Core...