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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Media Miniseries | Successfully Pitching Media with Lisa Peterson
Description: In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're learning how to pitch media successfully, and what goes into a successful media relations campaign. Through this Media Miniseries we've learned that a lot goes into securing coverage in publications (whether paid placements or editorial coverage.In today's episode, Lisa Peterson, owner of Lisa Peterson PR, has spent decades pitching reporters, building relationships, and securing coverage on behalf of her clients. She believes that you...