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Podcast: Let's Talk Loyalty
Episode: #169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Panera Bread is a US bakery chain of over 2,000 cafes and it operates one of the restaurant industry's largest loyalty programmes.In early 2020, it dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.Guided by a clear insight on customer needs from it's member base, it has earned respect around the world for creating a whole new business model, leveraging...