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Podcast: Digital Hive Podcast
Episode: How to choose your Google Ad Keywords for the best result
Description: In this week’s episode I’m talking you through how to tell if there is ad
competition for your preferred search queries. I also go into how to come
up with more keywords, and how to determine top page bids, plus what to do
with all this info once you have it in your hands.
Listen to the episode to find out more!
Action items this week:
* Set up a Google Ads account
* Run 10 keywords through the Keyword Planner
* Compare the monthly searches with the competition level
* Remove keywords that don’t match your needs, and group them by ad
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