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Podcast: Digital Hive Podcast
Episode: Cold, Warm and Hot Audiences and how to market to them
Description: In this week’s episode I’m talking you through cold, medium and hot
audiences on your email list and how to best market to them differently.
A cold audience is people who you either haven’t sent content to in a
while, or haven’t opened your emails in a while, a few months is usually a
good guide, depending on how much interest they showed before.
A medium audience is those people who have engaged intermittently over time
or just recently, or you have sent to infrequently.Â
Hot Audiences are your most engaged subscribers. You’re sending emails to
them fr...