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Podcast: Digital Hive Podcast
Episode: Brand Building Content vs Sales Content for your digital marketing calendar
Description: Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all.
Sales content is when you’re pitching something and try to convert your people to a sale of some kind. This could also be a like my page pitch, subscribe to my email pitch, or anything like that, which isn’t a direct money exchange, but will ultimately lead to a percentage of conversion.
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