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Podcast: Healthcare IT Today Interviews
Episode: Refreshing a brand during a pandemic? ibi says sure!
Description: Information Builders was founded in 1975 with a simple mission – to enable people without formal computer programming skills to work with information systems which were still emerging at that time. Over the years, the company evolved to become a provider of business intelligence, data integration and data analytics. Rather than throw away such a rich legacy, the IBI team decided to embrace a new direction while keeping ties to the brand they had built over 45 years. Â
Carol McNerney, Chief Marketing Officer at IBI takes us behind the scenes for the real story of their brand refresh in the mid...