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Podcast: THRIVE, a Paychex Business Podcast
Episode: Leveraging Reddit to Reach Business Prospects
Description: Is the long-running Reddit platform, with its multitude of online groups formed around topic-specific sub-channels (subreddits), becoming a viable option for small business advertising? And what does product or service promotion look like inside a social media platform built on chats? Hear from Timo Pelz, vice president of business marketing for Reddit, on the ways business owners can leverage conversation and community — staples for the platform — to add value for users and align within dynamic discussions. Plus, hear how Reddit is branching into audio and visual, within its focus on authentic, engaging conversation. Â
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