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Podcast: App Marketing by App Masters
Episode: Google Play ASO + Emotional Triggers to Increase Conversions
Description: In part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app.
Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen.
App Audits:
https://play.google.com/store/apps/details?id=qrcode.reader.qrscanner.barcodescanner
https://bearable.app/<...