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Podcast: New Books in Business, Management, and Marketing
Episode: Leidy Klotz, "Subtract: The Untapped Science of Less" (Flatiron Books, 2021)
Description: At the beginning of Dr. Seussâs The Lorax, the Once-ler says, âI meant no harm. I most truly did not. But I had to grow bigger. So bigger I got.â Biggering, it turns out, is the default setting for most of us. For years, Leidy Klotz, author of Subtract: The Untapped Science of Less (Flatiron Books, 2021), has studied how we transform things from how they are to how we want them to be. Both his research and the Once-lerâs tale relay similar sentiments: we gravitate towards adding and systematically neglect subtracting. This remains true even when subtracting might add c...