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Podcast: Find My Catalyst Podcast
Episode: How Good Humans Sell - Author Catherine Brown
Description: On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales. Key Takeaways: At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself. Most people who feel reluctant about selling are wresting with the foundational definition of Sales. Operate from a principle of "them before m...