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Podcast: Can Marketing Save the Planet?
Episode: Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.
Description: “The ultimate proof point is answering the question… who can you help people become?”
In this episode we speak to the inspirational Thomas Kolster, author of The Hero Trap and Founder and Creative Director of Goodvertising.
Thomas has been championing sustainability in the advertising and marketing industry for over a decade - he tells us that when he wrote his first book, Goodvertising, back in 2012, no one in ‘the industry’ was really interested in what he had to say - his main audience were those already embracing sustainability. However, jump a decade forward - and he spends...