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Podcast: The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
Episode: Bad Marketing Decisions: Curt and Katie talk about mistakes and missed opportunities for therapists creating a personal brand
Description: It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.In this episode we talk about:
Similar, non-descript, cliché therapist marketing
Duplicating what other therapists do
Inauthentic personal branding
Ineffective marketing copy
Not having a call to action
Unclear or incomplete contact information
Not having a website or online presence at all
Headshots
Video missteps
Mistakes when creating printed marketing materials
How to...