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Podcast: Bootstrapping Your Dreams Show
Episode: #258 Know what your customer wants | Melina (Young) Palmer
Description: Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a top podcast to help your company thrive by Inc Magazine.Melina obtained her b...