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Podcast: Leaders Worth Knowing Podcast
Episode: Monetising Facebook Groups
Description: How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns.
Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely with a select band of major league franchises to maximise value through Facebook’s various functions and platforms. What that means in practice is a focus on four key areas, namely audience development, sponsorship and branded co...