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Podcast: Taste Radio
Episode: Ep. 231: Why 'Going Right When Everyone Is Going Left' Made Hoplark A Budding Star
Description: During our interview with Hoplark co-founder and CEO Dean Eberhardt, he mentioned that some consumers describe the brand's HopTea beverages as "naughty." Eberhardt explained while the hop-infused, zero-calorie teas are non-alcoholic, their resemblance to beer -- in taste and packaging -- might make a person blush if they were to drink one during the day or while driving a car. Amid a growing number of Americans interested in sober-curious lifestyles, Hoplark HopTea has found a receptive audience and loyal following among consumers who've adopted the brand as a better-for-you alternative to carbonated alcoholic drinks. The products have...