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Podcast: Specified: Building Materials & Construction Growth Podcast
Episode: Using Competitive Marketing Strategies (With Michael Field)
Description: Michael Field is the Director at Industrial Strength Strategy and a Partner at EvettField Partners. In this episode of Specified Growth Podcast, Michael discusses some of the differences between consumer marketing and B2B marketing. He also talks about his process of conducting independent customer interviews to understand the buyer’s behaviours, evaluating your competitive marketing strategies, and much more. Please reach out if you have any feedback or questions. Enjoy!  Twitter: @TatsuyaNakagawaInstagram: @tats_talksLinkedIn: Tatsuya Nakagawa YouTube: T...