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Podcast: Keep Optimising
Episode: Content Marketing: Interactive Content, TikTok, and the Attention Economy
Description: We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the...