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Podcast: Marketing Mistakes (And How To Avoid Them)
Episode: Increasing Your Conversion Campaigns
Description: In today's episode, Stacy sits down with Meg Sakakibara, who is the Vice President of Marketing an Unbounce, a platform that helps brands increase their conversion campaigns through landing pages and leveraging the power of AI. Meg has been a B2B marketing professional in the technology community for 14 years, spanning both enterprise software and SMB SaaS. The two chat about all the ways that you can create a successful conversion campaign, They discuss the importance of understanding your customer, your core messaging, and the conversions that actually matter—is it a lead, or a click-through? Check here for so...