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Podcast: Growth Talks with Raffaele Gaito
Episode: Kristina Quinones on Customer Interviews and Qualitative Data
Description: On this episode of the podcast, I am excited to be joined by Kristina Quinones, Director of Growth Marketing at Automattic, the company behind WordPress.Kristina brings a wealth of experience and expertise in customer experience and is currently leading the Growth Channels team for WordPress.com.Our discussion delves into various topics including conducting effective customer interviews, asking the right questions, analyzing qualitative data, and much more.The conversation is full of valuable insights and practical information, make sure to listen until the end for the full experience.📚 Suggested books:htt...