Want to create an interactive transcript for this episode?
Podcast: Sports Business Radio Podcast
Episode: Mike Hackman - President, Sports Strategies & Solutions, Former Nike Executive
Description: Mike Hackman, President of Sports Strategies & Solutions and former longtime Nike and Jordan Brand executive discusses working for over two decades in sports marketing at Nike, the company’s approach to working with athletes and how Nike’s focus on sports marketing is changing. Hackman shares memorable stories about Nike and Jordan Brand events he ran, including Michael Jordan’s “Flight School”. Hackman recalls a meeting between Michael Jordan and late pop music icon Michael Jackson at the camp for adults that came with a price tag of $15,000 per camper.Sports Business Radio Co-Founder Keith Forman stops by to disc...