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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Unlocking Sales Success: Navigating the SDR Battlefield with Justin Michael
Description: Justin Michael is a legend in the SDR space. He is radical, irreverent and creative, never dull and highly effective.
Justin and I explore why so many companies have sacrificed effectiveness for efficiency by throwing money at marketing technology without putting in the foundational thinking and planning. We agree that great tech used badly is incredibly harmful. In the immortal words of Dan Kennedy, "The price of free marketing is all the people who will never do business with you".
Pipeline is the lifeblood of every business and for scaleups, it can make the all...