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Podcast: New Books in Business, Management, and Marketing
Episode: Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)
Description: Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022)David Brooks once joked that in the end the “revolution” promised us by the Baby Boomers amounted to nothing much more than the founding of Whole Foods. What will Millennials bring us? Already it seems that the answer is a workforce and consumer-citizens for whom the values they want to live by and be known for on social media will be paramount. Why is that the case? As Nathalie Nahai argues, a primary reason is the looming environmental disaster of glob...