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Podcast: The Glossy Podcast
Episode: 7 For All Mankind's Suzanne Silverstein: 'Retailers with brick-and-mortar locations will have to work harder'
Description: 7 For All Mankind is nearly synonymous with the top-shelf denim trend of the early 2000s. "Premium denim didn't exist [prior]; we really launched this category," company president Suzanne Silverstein said on the Glossy Podcast.Twenty years after its founding, the company is now doing a bit more reacting to established trends. The pandemic has put a premium on comfort above all, so the jeans maker is fast-tracking a few articles that focus on just that -- via an "elastic waist, forgiving fit," Silverstein said.One focus of 7 For All Mankind that has remained intact is...