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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: Jeff Berardi on Aligning Marketing and Sales – Time To Get Great At Business Development
Description: Mo asks Jeff Berardi: Tell us the story of the time where you realized that business development was great. Jeff first realized the importance of business development in the marketing class at business school. The first question his professor asked was "Who here is interested in pursuing a career in marketing? And who here is interested in pursuing a career in sales?" The majority of the class had their hands up for the first part and not the second part, and that was the first lesson of the class. If you're thinking about marketing and you don't have...