Want to create an interactive transcript for this episode?
Podcast: UI Breakfast: UI/UX Design and Product Strategy
Episode: BDTP. SaaS Positioning with Marc Thomas
Description: Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPowered by Search — Marc’s place of workObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBl...