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Podcast: The Spotlight Series - Don’t just survive, thrive!
Episode: How founders can rebrand with purpose & align their values with Luke Faccini.
Description: Luke Faccini is Chief Brand Strategist at The Sponge, Co-Founder of Good North and also author of “Impact Brand Storytelling - A how to guide for founders hell-bent on changing the world”.Key takeawaysWhy it is important for a company brand to have purpose and be perpetuating goodThe importance of an authentic, consistent and unified culture in improving your customers' experience and increasing productivityWhy misaligned and undefined values create a toxic culture of mistrustLinksLuke LinkedIn profile - https://www.linkedin.com/in/lukefaccini/Websites - thesponge.com.a...