Want to create an interactive transcript for this episode?
Podcast: The Spotlight Series - Don’t just survive, thrive!
Episode: Pivoting your marketing strategy - a case study with Nerida Trappett & Tanya Williams
Description: Nerida Trappett is Director of Rivers Insurance Brokers and Tanya Williams is a Digital Marketing Specialist and Chief of Everything at Digital Conversations. In this episode, we talk about how Tanya has helped pivot and reinvent Rivers’ marketing campaign during the pandemic.Key takeawaysThe importance of pivoting your marketing strategy quicklyWhy your values are intrinsic in your marketing to remain authentic and relevantHow to connect and humanise your core messageLinksNerida LinkedIn profile - https://www.linkedin.com/in/nerida-trappett-director-20533831/Tanya Linkedin profile - https://www.linkedin.com/in/digitalconversations/