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Podcast: The Spotlight Series - Don’t just survive, thrive!
Episode: How to create an effective marketing strategy in a pandemic with Mel Telecican
Description: Mel Telecician is the Owner & Head Strategist of Loyalest.com. She specialises in marketing strategy especially analysing why previous marketing efforts didn't work and which marketing efforts are worth investing in.Key takeawaysWhy your marketing should change during this crisisKeep your marketing message agile and relevantMake your marketing decisions based on facts and evidenceLinksMel LinkedIn profile - https://www.linkedin.com/in/meltelecican/Website - https://loyalest.com/Blog - https://loyalest.com/should-we-be-marketing-right-now/Blog - https://www.lawyersweekly.com.au/sme-law/27823-don-t-stop-marketing-your-firm-especially-now  Podcast - https://cu...