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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey
Description: Thought Leadership Marketing or Branding as Concept
I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees or, kind of like the cobbler whose kids have holes in their shoes.
I decided to create an ebook about doing eBooks. What I started out to do was create something that could explain the system that I've been using for my...