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Podcast: 60-second Retail
Episode: Retail Demand Generation Series - Demand Creation (Part 1)
Description: In the first episode of our four-part series dedicated to demand generation, Rob Bonham, Managing Director at Demand Generation Group at BDO USA, lays out some fundamentals retailers need to understand when it comes to building a successful strategy to grow the business. In this episode, we cover demand creation, its role in revenue generation, and how to scale it.