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Podcast: Pipeline Visionaries
Episode: The Rise of Data Driven Marketers with Heidi Bullock, CMO of Tealium
Description: This episode features an interview with Heidi Bullock, CMO of Tealium, a company that connects data from all different sources so brands can better connect to their customers. Prior to Tealium, Heidi was the CMO of Engagio and Global VP of Marketing at Marketo. On this episode, Heidi talks about what it means to be CMO of Tealium, why the rise of data driven marketers is so important, and her top do’s and don’t for customer event marketing during a pandemic. -------------------“...know where your audience is. And I know that seems ob...