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Podcast: Keep Optimising
Episode: Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr
Description: Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.[Originally part of ou...