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Podcast: Flow Rising
Episode: Talk Their Talk, Walk Their Walk
Description: Messaging Is Not About You. Learn To Speak To, Not At, Your CustomersÂ
 When it comes to talking about what you do it can be easy to just say it in a way that you get. That may not work for your audience or potential customers.   Stephen Krausse, a business operations expert, shares his experience with missing the mark on messaging.   He explains that when you share about your business sometimes it's not the right words.Â
 Steve muses,  "the person you're talking to may have that pain point. But they may not define it the same way...