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Podcast: Flow Rising
Episode: How to Lead Your Customer's Eye to You
Description: Â Visualize How Your Customer Sees Your CompanyÂ
Now, more than ever, even the tiniest of companies are online. That means customers are using visual cues and context to make decisions. Â Â Our branding expert, Sabene Georges, shares some really great tips on what to consider when setting up, or redoing your brand. Â Â Â She warns that a brand is more than a logo, "people think well, oh, I need a logo. Okay, well, certainly a logo is a good starting point to start fleshing out some of those ideas. But really, there are a couple of concepts around branding that yo...