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Podcast: Flow Rising
Episode: Is Your Website Selling or Telling?
Description: You May Be Turning Away Customers
Our wonderful digital strategies expert, Sabene Georges, shares her wisdom about using a website as a strategic tool. She tells us that, "Our websites need to serve the bottom line of our business in some way. And so what is it that you want people to do once they hit your website? That's part of your digital strategy. It's huge. And so you know, do you want them to click on something, fill out a form, download a publication sign up for something? What is the goal when they actually hit yo...