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Podcast: Branding Deep Dive with Ahmed Cheema
Episode: 30. Crafting your Nonfiction Brand with DP Knudten
Description: DP Knudten has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, and much more. He’s the author of Nonfiction Brand - discover, craft and communicate the completely true completely you brand you already are, and co author of the best selling ROTOMA - the ROI of social media top of mind. He also hosts two podcasts with the same names as the books - the nonfiction brand podcast and the rotor podcast. In this episode, we dive deep into what branding is, why branding is important, how to di...