Want to create an interactive transcript for this episode?
Podcast: New Books in Business, Management, and Marketing
Episode: Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)
Description: Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021).Almost all the new jobs created in America come from small businesses, Pamela Slim reports. The precise number may be as high as over 99%. And those same businesses provide over 50% of the nation’s GDP. So why not focus more on them? Slim does so by being expansive. Her focus includes Native American, Black, Latinx, Asian, disabled and LGBTQ entrepreneurs. How can they find their niches, then expand them? Who’s thei...