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Podcast: Uncensored CMO
Episode: How to be more creative - Kev Chesters
Description: Kev Chesters is the co-founder of Harbour Collective and co-author of "The Creative Nudge: Simple Steps to Help You Think Differently". Previously Kev has been Chief Strategy Officer at Ogilvy UK, Head of Planning at W+K and Planning Director at S&S.What we covered in this episode:How Kev got sued by Dr DreBumping into famous people in urinalsWhy creativity in business really mattersThe power of advertising to sell jeansWhy creative is not the same as making adsThe creative power of business constraintsHow dancing horses can sell mobile tariffsThe feel good power of internet...