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Podcast: App Marketing by App Masters
Episode: How to Create High Performing Social Media Ads
Description: This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram, Twitter, and Facebook. They work with clients to discover KPI that matters and BEAT traditional acquisition cost.
Topics Covered:
03:42 - How to create high performing social media ads
06:36 - How to reach out to influencers
07:45 - Do you need attribution tools for influencer marketing campaigns
08:18 - How do you source talent for UGC ads
10:51 - The st...