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Podcast: App Marketing by App Masters
Episode: RocketShip HQ's Shamanth M. Rao iOS 14 & IDFA Deprecation How App Marketers Must Adapt
Description: This week's guest is Shamanth M. Rao, the CEO & Founder at RocketShip HQ. His team partners with fast-growing companies to help them grow faster. We offer mobile user acquisition services that help our clients hit their growth & profitability goals in a capital-effective manner. Â
https://rocketshiphq.com/blog/what-is-an-effective-mobile-user-acquisition-strategy-for-an-indie-developer-with-a-limited-budget/ https://mobileuseracquisitionshow.com/episode/how-to-win-with-user-onboarding-with-samuel-hulickfounder-at-useronboard/
Topics Covered:
02:23 - iOS 14 and IDFA
06:00 - The impact on Facebook Ad targeting with IDFA
06:52 - XX Ways to adapt to IDFA
09:43 - Apple's solution to IDFA (sKadnetwork)
12:36 - What is performance marketing exactly?
15:33 - Oomph: Kickboxing App Audits
26:54 - Warrior T...