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Podcast: Parley by The Hindu
Episode: Should the government regulate TRPs?
Description: Last week, the Mumbai Police said that a TRP (Target Rating Points) racket involving three news channels had been busted by its Crime Detection Branch. Since then, the Broadcast Audience Research Council (BARC), which monitors the TRPs, has suspended ratings of news channels for three months.The alleged scam has once again highlighted the need for regulation. Television channels are driven by TRPs and it is viewership that drives their business. We discuss how TRPs are manipulated and what could be the solution.Guests: Sashi Kumar, the founder and editor in chief of Asiaville, a...