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Podcast: The Dan Assor Show #eventprofs
Episode: Influencer marketing with Gordon Glenister #eventprofs
Description: Gordon Glenister is Chief Strategy Officer at Audience2Media, Global Head of Influencer marketing, and presenter of Influence global Podcast BCMA (Branded Content Marketing Association)  Gordon is also CEO of Membership World and co-founder of MESA – Meetings & Events Support Association. He is also the Author of Influencer marketing strategy & Contributing writer to Evening Standard about the world of influencer marketing. Â
Conversation includes;  What is influencer marketing? Different types of influencers, What does it take to be truly influential? How can event organisers embrace influencers at their events? Where can companies find these influencers? Influencer cost & campaign measurement Plus In...